This intentionally low-res video was “leaked” on social media in late March. The video looked so convincing that within hours it went viral, earning almost 3 million views in less than 24 hours.
On April Fool’s day we revealed who was behind the stunt by placing an ad wrap on hispanic newspapers across the U.S. This faux tabloid magazine cover led to a landing page containing the final spot and information on Dish Latino’s soccer packages.
Takeover Ad Intro
He crashed an interview…
…he got emotional in a novela...
…and he finally went to jail.
Proposed out-of-home creative.
Takeover Ad Microsite
Nasdaq Tower display in Times Square